If you own or manage a store, you want shoppers to have a pleasant experience when they visit. You also want them to find what they want -- and rather promptly -- so that they don't have to waste their time or walk away without finding what they were after. So, how can you help shoppers find what they need faster and ensure they also have a good time doing so? Here are a few tips.
Mark Displays With Signs
You may think it's pretty obvious white table contains the shirts and which contains the pants. But you have also looked out across your store 1,000 times, whereas people who are just walking in are new to the whole space. If you mark your various displays of items with signs, you'll make it easier for visitors to scan the store and find what they need promptly.
You can purchase acrylic sign holders relatively inexpensively. Have some signs printed -- or print them on your own -- and put them inside of the holders. You can print the signs in your store's colors so they look coordinated with your space. Make sure the text is large enough to enable people to read the signs from across the room.
Display Items in a Logical Order
What a logical order is will really depend on what you sell. For example, if you sell clothing, it may make sense to put the socks closest to the door, followed by pants, then shirts, and then hats. Think about what a logical order might be for your products, and arrange them in that order so visitors have an easier time finding what they need without having to look through every display.
Don't Overload Your Displays
If you put out 50 of the same item, your store will quickly start to look cluttered. People who walk in will feel overwhelmed, and it will also take them longer to sort through everything and find what they need. Only put out a few of every item, and keep the extras in your stock room. Have employees watch for empty displays during the day and fill them as items dwindle. This may even save them time versus having to completely refill all items at the same time each night!
Don't Change Your Displays Too Often
Shoppers who begin visiting regularly will get used to certain things being in certain spots. While you may need to make an occasional change to the displays when you get new products, you should seek to minimize these changes. Don't put the socks in the front of the store one week and move them to the back the next! Customers will get to know your store over time, and they'll choose you over competitors simply because they know where everything is.
Educate Your Employees
Make sure all of your employees know where everything in the store is located. This way, if a customer asks them where somethings is, your employee can answer quickly. Also make sure your employees know to be very friendly and helpful towards customers. If customers learn that your employees are kind and helpful, they will be more likely to ask for help rather than continue hunting and trying to find things on their own. Make customer service a big focus in your new employee training plan.
If you follow the tips above, your customers won't have to spend hours hunting for the right product. Good signs, an organization scheme that makes sense and is stable, and employees who are willing to help make all the difference when it comes to shopping experience.
Share20 February 2018
Most of us who live out in nature are pleased to see little critters scampering around our yards and trails. But part of rural life is the occasional encounter with a creature that isn't so welcome. These intruders may be simply annoying like a raccoon that knocks over a trash can or a wolf loudly yelping to its mate in the middle of the night. Animals like bears and some snakes may even be dangerous. Other creatures we mostly like, such as deer and rabbits, become a lot less cute when they have broken into the garden and are chomping away on our vegetables. Thankfully there are products we can use to encourage those critters to go right back where they came from. This blog will highlight them.
